http://www.google.com/imgres?q=link+building&hl=en&biw=1366&bih=578&gbv=2&tbm=isch&tbnid=Vcn3yAmhXNf2dM:&imgrefurl=http://www.promotingwebs.com/quality-link-building.shtml&docid=bHp21x0rU5VVEM&imgurl=http://www.promotingwebs.com/images/link-building-services.jpg&w=350&h=330&ei=LvLJTraeD6GZiAffpODeDw&zoom=1&iact=rc&dur=363&sig=107292413886112382855&page=1&tbnh=163&tbnw=173&start=0&ndsp=10&ved=1t:429,r:2,s:0&tx=76&ty=43 Link building in link exchange is a confederation of websites that operates similarly to a web ring. These used to be all the rage and worked very well a few years ago. You would simply ask a website owner to link to your website and would offer to do the same for them.

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